Tablet shoppers now have a tough choice: A 16GB iPad Mini 2, or six of Amazon’s new Fire tablets for $19 less. Seriously.

Amazon announced Tuesday it’s launching a new line of Fire-branded products, including a tablet simply called Fire, which it’s selling for $49.99 or in a six-pack for $249. The device is currently available for pre-order, with shipping beginning September 30.

While Apple is currently pushing its tablets towards productivity, Amazon’s Fire line embraces entertainment. The Fire Tablet isn’t a device you bring to work; it’s a device you bring with you to the couch.

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