Apple CEO Tim Cook courts the enterprise ‘This is not a hobby’

Apple chief executive Tim Cook stopped by Box’s customer conference today to chat about his company’s efforts into the enterprise: “It’s a huge area for us.” In an interview that appeared reminiscent to Cook’s appearance on The Late Show with Stephen Colbert, the talk covered all areas, including mobility in the workplace and also a few potshots at Android.

In one of many lighthearted moments, Box CEO and cofounder Aaron Levie opened up the talk by setting up an iPad showing a lit fireplace — it was a fireside chat, after all. But quickly the conversation shifted towards Apple’s role in the enterprise, a $25 billion annual market.

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