Google has overhauled its Cloud Platform pricing structure and claims that users can now run their workloads in its public cloud 40% more cheaply than in its competitors’.

The latest round of price cuts came into effect on 18 May 2015 and apply to every single Google Compute Engine Instance type, the company confirmed in a blog post.

“Compared to other public cloud providers, Google Cloud Platform is now 40% less expensive for many workloads,” it stated, while the cost of running its virtual machines has been slashed by 30%.

“When combined with our automatic discounts, per-minute billing, no penalties for changing machine types, and no need to enter into long-term, fixed-priced commitments, it’s easy to see why we’re leading the industry in price/performance.”

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