When an employee leaves your company, don’t forget to remove his or her access to your social accounts. A bitter ex-employee with access to your social accounts is a problem waiting to happen.
Ask British electronics company HMV. They laid off a large group of employees, which included a human resources employee who still had access to the company’s social accounts. She live-tweeted the events on the company’s Twitter account.
Even if a departing employee isn’t disgruntled, the less control you have over who is speaking for your brand, the greater the risk you’re taking.
In some cases you may even want to close your account. Perhaps the account was created for a certain product or campaign that is being discontinued. Or maybe you’re going in a different direction.