Apple’s premium streaming music service is expected to launch sometime in June. Rumors up to this point suggested Apple was planning to undercut the competition by coming in at a low price of just $7.99 but according to a new report from Billboard, the music industry is having none of it.

Sources tell the publication that although they don’t yet know the specifics of Apple’s plans, the company seems confident it can create a service that stands out among the competition. Without a price advantage, Apple may look to other methods to attract customers.

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