YouTube Hires MTV's Susanne Daniels to head YouTube Originals

ANAHEIM, California (Lisa Richwine, Reuters) – For the first time, cable TV network Nickelodeon staged a casting call at VidCon, a convention that draws stars of YouTube and social media like Vine, Instagram and Snapchat and their passionate followers.

The Viacom-owned channel’s talent search is one way traditional TV networks are recruiting Internet personalities to build audiences.

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