ZTE’s Axon brand already launched in China and the US and by the end of the month it will set off for the rest of the world with the ZTE Axon Elite leading the way. The initial rollout will concentrate on Europe and will go through eBay.
Starting September 24 the phone will be available in France, Germany, Italy, Spain and the UK for €420 and £300 respectively. Soon after that ZTE will open up a more traditional retail channel in partnership with MediaMarkt retail chain in Germany. Brick-and-mortar availability will expand to Spain and France later on.