Amazon is reportedly looking to launch a $50 tablet. The device will feature a 6-inch screen and go on sale in time for the holiday shopping season, according to “people familiar with the matter” cited by The Wall Street Journal.

It’s not a huge stretch to see Amazon slashing the price of its tablets even lower than they already are: After all, the online retail giant has always played a margins game. Amazon’s 6-inch tablets currently start at just $79 for the Kindle and $99 for the Fire HD.

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