Facebook has introduced new tools that will give its publishers even more customization options when distributing their videos, in their effort to grow into a serious competitor for YouTube and make their website a one-stop shop for all types of content. Many of these updates will seem familiar to those publishers who are regular users of YouTube, and they make it clear (as if it wasn’t before) that Facebook is gearing up for a big fight for video on the web.

Facebook announced two primary groups of updates in a blog post yesterday: the first focuses on customization options when uploading videos, the second on improving the back-end tools publishers use to organize them.

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