LG Urbane Watch Luxe is a smartwatch dressed in 23-karat gold

LG just unveiled its Watch Urbane Luxe smartwatch – its answer to the Apple Watch Edition. It sports 23-karat gold finish coupled with an alligator leather strap.

LG didn’t pull this one off by itself and has partnered with jewelry company REEDS Jewelers. The packaging oozes premium, too, with the watch shipping in a piano-gloss lacquer case.

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