With 100M users, Pinterest’s ‘promoted pins’ just became a lot more attractive to advertisers

Everybody and their dog is talking about Facebook and Instagram ads, but with Pinterest finally sharing its monthly active user numbers Wednesday — the service claims 100 million — I expect that advertising eyeballs will suddenly be looking a lot closer at “promoted pins.”

Pinterest is the hugely popular social curation platform that allows users to share and categorize images, or “pins,” online, and it actually lends itself incredibly well to advertising.

Why? Because, as the company itself argues, users are oftentimes saving and collecting pins of items that they eventually want to buy.

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