Facebook is positioning its Messenger app as a way to improve communications between online businesses and their customers.

At today’s Facebook F8 conference in San Francisco, Facebook CEO Mark Zuckerberg said the company wants to make Messenger a way to communicate with businesses in the same manner that people use it to communicate with people. The new Business on Messenger capability, previewed at the event, is intended to foster these interactions.

Currently, people tend to rely on phone calls to communicate with businesses, but Facebook sees an opening for its Messenger platform in this vein, Zuckerberg explained. “Think about how easy it would be if you could just use messages”.

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