Live-streaming apps are the thirstiest of all media. A Facebook post wants a like, a tweet begs for favs, and a snap means little without a response. But for sheer drop-everything, look-at-me arrogance, nothing beats the push notification that says “LIVE NOW”. I’m doing literally anything, the notification says. Watch now, or you’ll miss out forever.
The surprise emergence of Meerkat as a social phenomenon this year has been accompanied by a frequent complaint: the links are usually dead by the time you click them. All that thirst, and it’s totally unslaked.
But even as the app began to be discovered by celebrities and other high-profile users, Twitter employees began shouting that a better solution was on the horizon: Periscope, an app the company acquired in January for a reported $100 million. Periscope, they said, was more than a way to stream yourself live: it’s also a way to play those streams back.