“GoPro’s done a good job,” 360fly’s CEO Peter Adderton told Mashable. “They own the [action camera] space. No one owns the 360-degree video space.”

Adderton, a serial entrepreneur and extreme sports fanatic, whose previous successes include founding the prepaid wireless network Boost Mobile, which he then sold to Sprint, thinks his company’s tennis ball-sized 360fly camera could become the GoPro of 360-degree videos and help popularize virtual reality, not just for tech nerds, but for everyone.

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