Facebook’s top product person has displaced the top sales person in the company’s ranking of its highest paid executives. Chris Cox, Facebook’s Chief Product Officer, made his debut appearance on the company’s proxy statement today, with a total 2014 compensation package worth $12.47 million.

He took the spot of Facebook’s VP of Business and Marketing Partnerships David Fischer, who was among the five highest paid executives for the past couple of years and who took home $8 million in total compensation in 2013.

While both executives are clearly doing well, the change is interesting because it underscores the evolving balance and the natural tension between generating cash and building products that has long defined Facebook. In the run up to and following its 2012 IPO.

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