Alcatel made a lot of announcements this past January at CES in Las Vegas. It has significantly increased its marketing to bring more exposure to the brand across the United States.

It has also started selling unlocked devices directly to consumers, capable smartphones like the ONETOUCH Idol X+ and the ONETOUCH Idol 2S, each well under $300 free-and-clear. More than a dozen unlocked and carrier branded devices are available now through Alcatel’s direct sales site.

Another big push Alcatel is making involves wearables too. The company announced the ONETOUCH Watch at CES. This nifty little gadget is a no nonsense wearable that will work with an iPhone or Android smartphone, and in addition to providing 3-to-5 days of battery life, it also comes in at just $149.

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