AMD’s recent chips haven’t rocked Intel’s PC market dominance, but new chips based on the company’s Zen architecture could change the narrative next year.
The company on Wednesday shared initial details about the new FX and seventh-generation A-series chips, which will be in desktops and laptops next year. The chips are based on Zen, the brainchild of Jim Keller, a leading iPad and iPhone chip designer at Apple until AMD hired him on 2012.
The new AMD chips will battle Intel’s highly anticipated chips code-named Skylake, which will start appearing in tablets, laptops and desktops starting later this year. Intel has called Skylake its most significant chip family of last decade, designed to bring many wireless charging and data transfer features to laptops.