The number of channels, platforms, tools, and data available to marketers today is higher than it’s ever been. Marketers are getting more and more ambitious with regards to digital media campaigns and cross-channel marketing as new technologies and capabilities emerge. And they should be. As greater budgets make their way to the CMO, the marketplace for marketing and advertising in digital channels, in particular, continues to grow.
In fact, in an upcoming VB Insight study on marketing analytics, we’re counting nearly 800 tool providers that offer data and analytics to marketers as a platform or service.