You’re surfing the web on your phone or tablet and you just want to read a news story when a window pops up and asks if you to download the app instead. What do you do? After feeling annoyed, of course. Well, Google actually studied exactly what people do when faced with those ‘get the app’ pages and what they learned… was exactly what you thought they’d learn.
Google had one of those promotional interstitials pop up whenever anybody visited Google+ via web browser.