Congratulations! You’ve already figured out what should have been the hard part: Getting people to download your app. But as you now know, that’s not even the half of it. Once they’ve installed it, how do you get your customers to actually use it?

According to a recent report from Google, 25 percent of all apps are used just once before being discarded. To try to keep that from happening, savvy app marketers tend to use some combination of traditional and emerging technology to re-engage with consumers.

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