One of the paradoxes of today’s data-driven world is that the very data we seek for competitive advantage can be both a curse and a blessing. Businesses need the right data to gain a leg up, but each new bit they acquire makes it harder to uncover the data they need.

That’s where Alation says it can help. The two-year-old startup came out of stealth mode on Tuesday with a new product focused on helping enterprises find the information that will help them get ahead.

“Every time we write a mobile app, build a Web application, write a data pipeline, build a dashboard or develop a sensor, we create a new container of data”, said Alation cofounder and CEO Satyen Sangani, a former Oracle executive. “All of these containers come with a lot of complexity, a lot of implicit knowledge. And this complexity, in turn, makes data inaccessible”.

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