Microsoft’s latest addition to Azure, App Service, is all business.

It’s partly a re-branding of existing Azure services and partly all-new offerings, all ganged together to woo enterprise developers with a one-stop shop for building Web and mobile apps for business.

Three of Microsoft’s existing services — Microsoft Azure Websites, Mobile Services, and Biztalk Services — are being pulled together under App Service’s roof to provide “a single service with a common app hosting, runtime, and extensibility model”, says Microsoft. But the company is also trying to juice the appeal of the newly unified package to those not yet invested in the existing offerings by making it generically developer-friendly.

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