Nintendo has acquired another unlikely ally — just the latest in a string of partnerships that could help shore up the House of Mario.

The Japanese gaming company is working with social media site Facebook to help promote its upcoming Wii U home console game, Super Mario Maker. During an event called a “hackathon” on July 28 and July 29 at Facebook headquarters, the social network’s employees can compete with each other by creating their own levels inside the Super Mario Maker.

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