Apple will start making the Apple Watch more easily available outside of its own stores in the US this August, as Best Buy becomes the first major retail partner to carry the device. Over 100 stores and will sell the Watch on August 7th, expanding to more than 300 by the holidays. Best Buy will stock the aluminum Apple Watch Sport model as well as the more expensive stainless steel Apple Watch, but unsurprisingly the $10,000-plus gold Apple Watch Edition won’t be on the shelves.

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