Tumblr is launching a new way to watch view and find trending GIFs, Tumblr TV. The new functionality is aimed at fostering better GIF discovery.

Users will now see three options for viewing GIFs in search results: grid view, list view, and the new TV view. The TV view expands GIFs to occupy the whole browser screen and plays them one after another. Below the viewing screen is a control that lets users fast-forward to the next GIF, view the previous GIF, or pause on the current GIF. Users can also go directly to the Tumblr TV page to see a stream of trending GIFs.

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