Twitter is testing a new “You may also like” column on the right-hand side of individual tweet pages on Twitter.com. “I can confirm this is an experiment for a limited group of users”, a Twitter spokesperson told VentureBeat.
A source close to Twitter said this experiment has been around for a while, and indeed a quick search on the social network itself shows someone first noticed exactly a month ago on March 14. Yet I only spotted it on my account today, suggesting it has since been expanded to more users.
Clicking on the “View more” button at the bottom of the column opens up 10 additional tweets, but the implementation is poor: They simply show up directly below the original five (notice the scroll bar in the screenshot below). The column could easily be made wider to avoid all of this scrolling, though Twitter may be wary of doing this so as not to remove the focus from the main tweet in question.