Funny how the smartphone market goes in this day and age, it’s just so unpredictable. Companies can live and die in a moment’s notice, which makes it more crucial for them to have the right ingredients and follow a meticulous recipe to succeed. If not, they can instantly nosedive without any sort of indication to their untimely demise. Before any of that, though, they have to deliver an outstanding phone worthy enough to reign amongst the successful elites currently in the space – namely the Apple iPhone 6, Samsung Galaxy S6, and LG G4 to name a few.

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